Price: $28.98 - $19.00
(as of Oct 13, 2025 08:56:16 UTC – Details)
The best book marketing is a great cover.
Want to double book sales and cut your marketing budget in half? Through rigorous testing and market research, Derek Murphy has discovered what colors, fonts, images and themes connect with readers from each specific genre. Improving your book cover even a little can make a huge impact on your book’s success. Discover how to make your cover stand out and capture readers’ heads and hearts.
The #1 thing authors get wrong…
Self-publishing and indie authors are at a huge disadvantage, but not for what you’d expect. Trad pubbed authors don’t get a vote in the cover design process, because they’re on board with whatever cover brings in the most readers. But creative writers love playing around or dreaming up book cover ideas – even if they’re a terrible idea (and they probably are).
After working with hundreds of bestselling authors, I’ve learned most of them want something “different” that “pops” and focus on specific scenes, details or characters for the book cover. Instead you need a cover that communicates feeling, and is very clear on matching genre-expectations so readers can identify your book at a glance, without needing to look closer and figure it out (they won’t).
If you don’t buy this book, at least listen carefully when a cover designer politely suggests something more marketable. If you do buy this book, you’ll have better results and a book cover that converts, whether you do it yourself or hire a professional.
ASIN : B00MT9QYCI
Publisher : Creativindie
Accessibility : Learn more
Publication date : September 8, 2014
Language : English
File size : 10.2 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 129 pages
Page Flip : Enabled
Best Sellers Rank: #462,700 in Kindle Store (See Top 100 in Kindle Store) #12 in Graphic Design of Books #115 in Book Design #456 in Publishing & Books
Customer Reviews: 4.3 4.3 out of 5 stars 168 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book well-written and easy to understand, praising its practical advice and links to excellent resources. They appreciate its focus on book cover design, with one customer noting how it uncovers secrets about creating designs. The book receives positive feedback for its readability, with one review highlighting how it entices readers to want to read your book. Customers find it useful, with one mentioning it’s particularly helpful for DIYers.